PLAY ON!
CLIENT: HOCKEY ACT
AGENCY: THINKPLACEX AT SYNERGY GROUP
YEAR: 2023
LOCATION: CBR
Hockey ACT engaged the team to assist them in creating a campaign that would attract sports fans from other games to attend the hockey season. I worked on ideating a two-phased campaign that aimed to encourage users to "make the jump" to hockey. This was the Play On! Campaign, which invited users to continue enjoying sports after the conclusion of the NRL season and explore what hockey has to offer.
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![](https://freight.cargo.site/t/original/i/531940b26afb912f6d0e2a6b2eb4e6cb21513cf59364e11cf25fbd9f1e384937/CanberraChill_DigitalSign-03-PlayOn_4K_9-16-Portrait-230927.jpg)
![](https://freight.cargo.site/t/original/i/cd306615bb69e6247d2c00b6c7965ddee19a33fb602a236fa5c9ebe0c0fc8c4b/CanberraChill_DigitalSign-02-PlayOn_4K_9-16-Portrait-230927.jpg)
![](https://freight.cargo.site/t/original/i/409ef57ebd2b530a5a54829658b7e05af12d9679a45164491ba2d9859d0b6d71/CanberraChill_DigitalSign-01-PlayOn_4K_9-16-Landscape-230927.jpg)
![](https://freight.cargo.site/t/original/i/b99a30c718c8335f6af55e6690fbc44738cc34ed18dfd2ac91f1835ada9dbe3a/CanberraChill_DigitalSign-02-PlayOn_4K_9-16-Landscape-230927.jpg)
![](https://freight.cargo.site/t/original/i/b0b7969ddb460d5d12c22c8376c6c1b8939733c90aa084eafb1d600ef4e573af/CanberraChill_DigitalSign-01-PlayOn_4K_9-16-Portrait-230927.jpg)